Second Fifty's mission is to be the place for proactive and forward-thinking seniors who want to embrace life and live connected to others who share their hope, commitment and desire for a more healthy, rewarding and fulfilling retirement experience.Second Fifty's management, employees, investors, and operators are committed to elevating the standard for personal care and connectedness across all of its senior living communities.

Second Fifty is partnered with Merrill Gardens and Pillar Properties to create communities that embrace the resident and work for the whole family. The partnership believes that isolation is the enemy of aging well, and that connectedness, especially during one's second fifty years, is an essential aspect of health, career, family life, and community life.

Second Fifty also engages in synergistic projects in the senior living space, as well as opportunistic projects near its primary office in Charleston, SC.